Skittles Successfully Resolves Trademark Clash with Cannabis Company ZKITTLEZ
Wrigley, the renowned manufacturer of Skittles candies, has reached a settlement in a trademark dispute with a cannabis company over the use of the name "ZKITTLEZ." The lawsuit accused the company of infringing upon Skittles' trademark by marketing cannabis-related products under a similar name. This resolution marks an important milestone in protecting the brand's integrity and intellectual property rights.
The settlement, which is still subject to court approval, includes several key provisions. The cannabis company, known as Terphogz LLC, has agreed to cease using Skittles, Zkittlez, or any similar terms when promoting and selling cannabis-related products. Additionally, slogans such as "Taste the Z Train" and "Taste the Strain Bro" that bear resemblance to Skittles' iconic slogan, "Taste the Rainbow," will no longer be used. To further align with the settlement terms, Terphogz has agreed to relinquish ownership of the domain name zkittlez.com. However, they may continue using the letter "Z" provided it does not cause confusion among consumers.
While the details of the settlement remain confidential, this agreement demonstrates Wrigley's commitment to protecting its intellectual property and the reputation it has built over several decades. By taking legal action, Wrigley aimed to preserve the positive association and goodwill that the Skittles brand has garnered among consumers.
This is not the first time Wrigley has pursued legal action to safeguard its trademarks. In the past, the company has filed lawsuits against other brands for similar infringements, including cases involving Life Savers and Starburst. These efforts emphasize the company's proactive approach in defending its intellectual property and maintaining the distinctiveness of its beloved candy brands.
The Wm Wrigley Jr Co v Terphogz LLC case, currently pending in the U.S. District Court for the Northern District of Illinois under case number 21-02357, signifies a significant step in resolving the trademark dispute between the parties. Once the court approves the settlement, it will solidify the terms and protect the Skittles brand from unauthorized use and potential dilution.
In conclusion, the settlement between Wrigley and Terphogz LLC signifies the resolution of a trademark dispute over the use of the "ZKITTLEZ" name for cannabis-related products. This outcome reflects Wrigley's commitment to protecting its intellectual property rights and maintaining the integrity of the Skittles brand. As the legal process progresses and court approval is obtained, both companies can move forward with their respective endeavors, respecting the boundaries outlined in the settlement agreement.